Miss Tourism Ghana 2025 launches with powerful message of unity, sustainability, and empowerment

The highly anticipated Miss Tourism Ghana 2025 has officially launched, heralding a fresh chapter in the celebration of beauty, culture, and impact. But this year, it’s more than a pageant—it’s a movement.

Under the theme “Tourism, the True Face of Ghana: Women Shaping a Sustainable Ghana and Bridging the Divide for a United Future for All Africans,” the initiative positions young Ghanaian women as transformative agents—ambassadors of culture, unity, and sustainable growth.

The official launch event, held at the Tang Palace Hotel in Accra, featured a strong showing of support from key stakeholders in Ghana’s tourism sector. The Ghana Tourism Authority CEO and Deputy CEO were present, alongside cultural icon and broadcaster KKD, all voicing a shared vision of empowering women to represent Ghana on a regional and global scale.

“This is not just about pageantry. It’s about reshaping narratives, boosting local economies, and fostering pan-African collaboration,” said one of the organizers. “These women are the new faces of Ghanaian tourism—poised, passionate, and powerful.”

The event spotlighted how the model could be scaled across West Africa, envisioning a future where tourism ambassadors from Accra to Abidjan work together to promote sustainable tourism and continental unity.

As applications open, the call is clear: it’s time to uplift voices, stories, and faces that reflect the true spirit of Ghana.

Forms are now available for prospective contestants. Organizers encourage the public to tag and nominate women who embody the pride and promise of Ghana’s tourism future.


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